Coin (silver? 28g approximately) of 4cm approximate diameter, with special inscriptions. On one side is an illustration of 770 Eastern Parkway with the inscription “World Chabad Center” in English, with the verse “Hineh Ma Tov u’Ma Na’im, Shevet Achim Gam Yachad’ as well as “Forty Years – A Year of Miracles”. On the reverse is a bonfire with the inscription “Lag B’Omer 1990” in Hebrew and English and “Yom Hilula d’Rashbi”. This coin was given to the recipient who is putting this up for auction from the Rebbe himself. That year around 2,670 coins were given out in the last parade in which the Rebbe participated at the front of 770.
A few days before Lag B’Omer the Rebbe ordered a coin be minted as a special souvenir for the year’s parade. The Rebbe gave out the coins himself with the help of ushers. This parade was the last one with the Rebbe and estimates place around 35,000 people there.
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Receiver: Rabbi Zvi Eliyahu Malov (1951-2021), s a Chabad activist in Jerusalem, and Chassidic researcher. Born in 1951 to Rabbi Menachem Yisrael Malov and Marat Chana Batsheva. He studied at the Tomchei Temimim yeshiva in Lod and in 1968 was sent with a group of students to strengthen the Kiryat Gat branch of the yeshiva.
He married Marat Hena Chaya, daughter of Rabbi Yaakov Moshe Halperin. After his father passed away, he inherited management of the Gemach run by his father, and focused on supporting needy brides. At the height of his activity, he could help 400 families per year.
He received letters of encouragement and blessings from the Rebbe all his life. He also took part intensively in a mezuzah drive, spreading the importance of the mitzvah and to check mezuzot and tefillin, and he checked tefillin in more than 1500 families. He also researched and wrote on Chassidic biographies, the pinnacle of which was the work “Chabad Leaders and their Contemporaries”, which he wrote when he was studying at the Kiryat Gat TT yeshiva.